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Home : Project : Window Sales Tactics
Renewal By Anderson Sales Tactics
There are a number of Renewal By Anderson sales tactics that companies use to get consumers to purchase their products and installation. Consumers should be aware of what these tactics are in order not to fall prey to them. Not all companies that use the following sales approaches are bad, but most quality manufacturers don't feel the need to rely on bait and switch type gimmicks to make a sale. Note: Anderson is not one of the companies that consumers have pointed out as using these sorts of sales tactics, but RBA on the other hand often comes up in the conversation. Anderson vs Renewal By Andersen
Do you have a question about Anderson costs, brands, features, warranties, or options? Ask our site editors your questions and get the answers you need to make the best choice for your project.
Bill - AWP Editor
This Page Was Last Updated: February 12, 2024
Decision Makers Must Be Present
Aggressive companies whose business model focuses on quick sales often require all household decision makers to be present before they will come give you a free project bid. Consumers should always be wary of this approach because you can bet that at the end of the presentation there will be a hard sell. The company wants a signed work order then and there - they don't want the customer seeing any additional window brands or getting any additional bids. Consumers, however, should always get at least 3 bids before signing anything. This will give you the best chance at getting a quality window at a fair price.
Buy Now & Save
Today only exclusive pricing is another way that companies try to trick consumers into signing on the dotted line. This is in no way a sales approach that is unique to the window industry, all sorts of businesses use this one. However, aggressive window companies will sometimes tell consumers that if they sign today they can get 20%, 30% even 40% off of the original quote. Don't fall for this one. If a company won't give you their best price two weeks after they have given you a quote, it's probably not the best company for you. (More on Anderson windows prices.)
Discount Programs
Companies often offer rebate program, neighborhood pricing, Energy Saving Discounts - the names all vary, but the . Some of these programs may actually be legitimate, others gimmicks to get consumers to purchase before they have had an opportunity to comparison shop among quality local contractors and window installers.
Anderson Sales Tactics
Consumers shouldn't experience underhanded sales tactics with Anderson. The company has always had a good reputation for honest dealings with customers and homeowners. The reason is that they are a large company that makes a solid product at a fair price. Ironically, Renewal By Anderson, which is a franchise from Anderson, is often cited as one of the companies that does use some rather aggressive sales tactics and marketing. Anderson Windows tends to be very transparent in their pricing, while RBA tends to be fairly cryptic (until the bid price, which might well be more than the Anderson Window).
Renewal By Anderson Sales Tactics
RBA is guilty of a number of these sales-y approaches. Let me take you through a typical scenario. Here is a pretty typical RBA sales approach.
First, you set up a free price quote and the salesperson arrives and goes through their presentation. It should include touching/feeling/lifting their fibrex window. That's a definite plus because buying a replacement window without actually getting to see how it works is like buying a car without actually test driving it. That's a plus in RBA's favor. (Unfortunately there aren't a ton more.)
The presentation often involves listening to the sales rep talk about how amazing the overall quality window. I do think Renewal windows are nice looking — and the same can’t be said for most of the vinyl windows on the market, although many of the (best vinyl windows) are often not far off the mark. The fibrex composite frame is completely customizable - from the glass, to the hardware, to the colors and components.
On the other hand, the window is very pricey and the AI or air infiltration rate leaves much to be deserved. price and the overall performance data of this window. The Renewal By Andersen AI rating is 0.17, which is mediocre by nearly any standard.
Alright, back to our sales pitch. Once the rep measures all of your window openings, they’ll work up an estimate. This first price quote will often be a bit of a shocker - think $2500 per window and higher.
Next comes the price adjustments, which is all part of the Renewal By Anderson sales tactics. There are various names for what will be offered: a special sale they are offering, a manager discount, a price drop for buying X number of windows. Whatever they call it, the result will be an often significant price drop.
Make no mistake, there is an important psychological concept going on here. The initial price set the bar of what Renewal (replacement window costs) are. The new discounted price now seems much more reasonable - perhaps you could actually swing it.
Here is where it's really clever because you have to do it quick. The discounted price only lasts for a short time. Then the price goes back up to that original. It's a clever sales tactic, but I don't love it for the American consumer. And I'll leave it here.